ADDIE is the standard, yes, but I am not a fan of the model.  I prefer Hibbits and Travin ( a new find) but I designed in SAM/AGILE for years – it seems to support the IT world better, and was the standard project flow for the entire business.

Yes, ADDIE can support digital learning, but I agree with Tony Bates when he says,

“Another criticism is that while the five stages are reasonably well described in most descriptions of the model, it does not provide guidance on how to make decisions within that framework. For instance, it does not provide guidelines or procedures for deciding how to choose between different technologies, or what assessment strategies to use. Instructors have to go beyond the ADDIE framework to make these decisions.”

However, his Infographic below is the best I have seen for ADDIE in Digital learning.

Categories: Blog Posts & Toolkits

Related Posts

Blog Posts & Toolkits

Learning Design Inspiration — From A Comic Strip

I was asked the other day what influences my learning experience design process. Naturally I answered with “anything that creates and promotes a positive experience!” Easy, right? But when you really think about it, how Read more…

Blog Posts & Toolkits

Evaluation in the Digital Space

Evaluation models seem to focus heavily on traditional learning and development, when training is done face to face in a classroom like setting. But with the explosion of social and mobile learning, LMS systems and Read more…

Blog Posts & Toolkits


There seems to be a lot of confusion over which model is best -I would argue it depends on your organization’s culture, the business model and strategic planning process..and who controls the purse strings. ROE Read more…